Number of Clients Served
English: the average number of clients served by the targeted service providers/ sellers in the past [specify number] weeks/ months
French: le nombre moyen de clients servis par les prestataires de services / vendeurs ciblés au cours des [précisez le nombre] dernières semaines / mois
Portuguese: número médio de clientes dos/as comerciantes/prestadores de serviço no passado [especifique o período]
Czech: průměrný počet zákazníků cílových poskytovatelů služeb / prodejců zboží během posledních [určete počet] týdnů / měsíců
What is its purpose?
The indicator is used to measure the average number of people receiving services from the supported sellers / service providers. It is an important aspect of their performance and the extent to which they benefit the target population.
How to Collect and Analyse the Required Data
Collect the following data by conducting individual interviews with a representative number of the targeted sellers:
RECOMMENDED SURVEY QUESTION (Q) AND POSSIBLE ANSWERS (A)
Q1: In the past [specify the time frame], how many people did you [specify the provided services for/ sold products to]?
1) .... clients
2) does not remember
Alternatively, a more precise and recommended method is to ask the service provider in advance to record all of her/his clients into a record form provided by your organization or by any other actor providing support to the service provider.
Calculate the indicator's value by summing up the number of all service providers/ sellers' clients and dividing it by the number of interviewed service providers/ sellers (exclude those whose reply was "does not remember").
1) Keep seasonality in mind – the sale of thousands of products and services is prone to significant seasonal variations determined by people's needs, purchasing power, access and other factors. A shop which sells very few agricultural inputs can have hundreds of clients several months later. If the sales of the product or service you support are prone to seasonal variations, collect your baseline and endline data at the same time of a year. If this is not possible, you will have to ask the respondent to recall the number of clients from a comparable period (never compare sales from two incomparable times of a year).
2) Stress to the respondents that they should count the same client only once (for example, if a person uses a service three times during the assessed period, s/he should be recorded once only).