Determine the indicator's value by using the following methodology:
1) Decide what social media content you want to measure. Are you interested in the shares / retweets of all the posts on all the social media used during your campaign? Or a certain selection only?
2) Count the number of shares / retweets that different communication content generated.
3) To determine the indicator’s value, sum up the number of shares / retweets the different communication content received.