Collect the following data by conducting individual interviews with a representative sample of your target group members:
RECOMMENDED SURVEY QUESTIONS (Q) AND POSSIBLE ANSWERS (A)
The phrasing of the question depends on what you are asking about, for example:
Q1 about a service: Do you know or have you heard of anyone who [specify the service]?
Q1 about a product: Have you ever seen or heard about this [show the product or its photo]?
A1: yes / no
(ask the following question only if the previous answer is YES; the question is used to verify whether the person is really aware of the product / service)
Q2: Can you please tell me how you heard about the [product / service]? or Can you please tell me what you know about it?
1) yes, the respondent is aware of the [product / service]
2) no, the respondent is not likely to be aware of the [product / service]
To calculate the indicator's value, divide the number of respondents who were aware of the [product / service] by the total number of interviewed respondents. Multiply the result by 100 to convert it to a percentage.