Market Development
Below you can find guidance on the use of some of the most important indicators relating to market development. Considering the specifics of monitoring and evaluating market-based approaches, before you use the indicators, review the steps and guidance provided by DCED Standard. If you feel that an important indicator is missing, please propose it by using the link below.
Market Demand-Related Indicators
- Awareness of Product / Service
- Awareness of Where to Purchase Product
- Awareness of Where to Access Service
- Willingness to Pay
- Women’s Economic Decision-Making
- Use of Promoted Products / Services
- Perceived Ease of Use
- Preference for Local Products
- Customer Satisfaction
- Use of Financial Products / Services
- Value of Loans Accessed
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Market Supply-Related Indicators
- Amount of Production
- Sales Revenue
- Number of Selling Points
- Number of Service Providers
- Number of Products Sold
- Stock Availability
- Diversity of Products Sold
- Number of Clients Served
- Local Availability of Products / Services
- Gender Representation
- Quality of Provided Services
- Customer Satisfaction
- Product / Service’s Perceived Contribution to Higher Production
- Attitudes Towards Women’s Economic Participation
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Business Development Indicators
- Survival Rate
- Return on Investment
- Provision of Embedded Services to Customers
- Acquired Knowledge / Skills
- Adoption of Promoted Marketing Practices
- Adoption of the Promoted Management Practices
- Adoption of the Promoted Technologies
- Marketing Practices Leading to Higher Sales
- Gender-Sensitive Marketing Practices
- Investments into Promoted Business Practices / Models
- Expected Sustainability of Supported Businesses
- Perceived Ease of Use
- See More Indicators