Social and Behaviour Change

Below you can find commonly used indicators for monitoring social and behaviour change (SBC) interventions. Many are ‘process indicators’ focused on increasing the impact of an intervention, not necessarily on measuring the results. Many additional SBC indicators measuring the prevalence of different behaviours and barriers to adoption are included under sectoral guidance relating to health, nutrition, WASH, agriculture, environment, and other topics. If you feel an important indicator is missing, please propose it using the link below.

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Process (3)

Output (14)

Outcome (5)

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Prevalence of Barriers to Change
Capacity to Promote Behaviours Effectively
Staff Understanding of Effective Social and Behaviour Change
Acquired Knowledge / Skills
Perceived Ease of Practice
Perceived Self-Efficacy
Perceived Action Efficacy
Perceived Approval
Perceived Social Norms
Favourable Attitude
Intention to Adopt a Behaviour
Recall of the Promoted Messages
Understanding of the Promoted Messages
Trustworthiness of Social and Behaviour Change Messages