Determine the indicator's value by using the following methodology:
1) Prepare a list of all embedded services that the sellers are expected to provide to their clients following promotion or support by the project. Consider how this service is expected to be offered: should it be available on demand or actively offered to customers?
2) Set a benchmark for how many/ what type of services must be provided in order for a seller to be labelled as "providing embedded services" (e.g. 2 out of 5).
3) Interview the sellers on whether they provide the services. Crosscheck the information (with their clients, by requesting relevant materials, etc.). If you support a very high number of sellers, interview only a representative sample of sellers.
4) To calculate the indicator's value in percentages, divide the number of sellers providing embedded services (using the benchmarks set in point 2) by the total number of surveyed sellers. Multiply the result by 100 to convert it to a percentage.