Collect the following data by conducting individual interviews with a representative sample of your target group members:
RECOMMENDED SURVEY QUESTIONS (Q) AND POSSIBLE ANSWERS (A)
Q1: In the past [specify the period], have you made any changes in your marketing practices so that you are more able to reach [select: female / male] customers?
A1: no / yes
(the next question is asked to verify whether the previous response is correct; ask it only if the previous response is YES)
Q2: Can you please tell me more about the changes you made?
1) no, specific changes to better reach female / male customers were not made
2) yes, changes were truly made – specify them: ______________
(note: if you know what types of changes the target group members might make, consider pre-defining the options + leaving another option: “other – specify: _____________“)
To calculate the indicator's value, divide the number of respondents who changed their marketing practices to be more gender-sensitive by the total number of respondents. Multiply the result by 100 to convert it to a percentage.