Collect the following data by conducting individual interviews with a representative sample of your target group members:
RECOMMENDED SURVEY QUESTIONS (Q) AND POSSIBLE ANSWERS (A)
Q1: Do you know of any place where you can buy [specify the product]?
A1: yes / no
(ask the following question only if the previous answer is YES)
Q2: Where exactly is that place?
1) yes, the person is able to find the place
2) no, the person is not likely to be able to find the place
To calculate the indicator's value, divide the number of respondents who knew where to locally purchase the given product (i.e. answers to both Q1 and Q2 were YES) by the total number of respondents. Multiply the result by 100 to convert it to a percentage.