Collect the following data by conducting individual interviews with a representative sample of users of the given service/ product:
RECOMMENDED SURVEY QUESTION (Q) AND POSSIBLE ANSWERS (A)
Q1: Can you please show me on this scale how likely is it that you would recommend [specify the product/ service] to a friend or family member? Please feel free to give me an honest answer, according to your true feelings. [Show the scale provided at the bottom of this page and explain what each face means - definitely recommend / likely recommend / likely not recommend / definitely not recommend].
1) definitely recommend (happiest face)
2) likely recommend
3) likely not recommend
4) definitely not recommend (saddest face)
5) no response
To calculate the indicator's value, divide the number of respondents who would definitely or likely recommend the purchase of the given product/ service to other people by the total number of interviewed respondents (exclude those who gave no response). Multiply the result by 100 to convert it to a percentage.