Use of Financial Products / Services
English: number / % of [specify the target groups] who in the past [specify the period] used one or more of the promoted financial products / services
French: nombre / % de [spécifiez le groupe cible] qui par le passé [spécifiez la période] ont utilisé un ou plusieurs des produits/ services financiers promus
Portuguese: número / % de [especifique os grupos-alvo] que no passado [especifique o período] usaram um ou mais produtos/serviços financeiros promovidos
Czech: počet / % [určete cílovou skupinu], kteří v uplynulých [určete období] použili jeden nebo více z propagovaných finančních produktů / služeb
What is its purpose?
This indicator measures the number (or percentage) of the target individuals or companies that applied for and used one or more of the promoted financial products / services, such as loans, lease-to-own payments, insurance products, money transfers, or saving accounts.
How to Collect and Analyse the Required Data
Calculate the indicator’s value either by 1) conducting a survey among a representative sample of the target individuals or companies; or 2) by collecting the information from the providers of the promoted financial products / services (this is more likely if they are your partners and are willing to provide the data). Include only those individuals / companies who actually used the product / service (not those who just applied for it).
Disaggregate the data by the type of clients (individual, companies …), gender (if an individual), type of financial products / services, urban/rural, income level and other criteria relevant to the focus of your intervention.
1) Considering that people / companies do not start using new financial products very frequently, this indicator is more suitable for longer-term interventions.
2) If you collect the data using a survey among the potential clients, consider enquiring why they did not use the product.
3) If you are interested whether people actually used the financial products for the intended purpose(s), you can re-phrase the indicator to: “number or % of [specify the target groups] who used the supported financial products for their intended purpose”. Before you decide to use such an indicator, consider whether you are able to determine objectively (and without lots of effort) whether the products were used for the intended purpose or not.