English: total number of social media outputs posted during the campaign
French: nombre total de publications sur les réseaux sociaux réalisées pendant la campagne
Portuguese: número total de publicações nas redes sociais realizadas durante a campanha
Czech: celkový počet výstupů na sociálních sítích zveřejněných během kampaně
What is its purpose?
This indicator shows how much social media content, such as posts, tweets or visuals, was used throughout a campaign. While it shows how active the campaign was in offering new content, it says nothing about its quality or effectiveness.
How to Collect and Analyse the Required Data
To determine the indicator’s value, count how many pieces of content were released as a part of a campaign on all the social media you used.
Disaggregate the data by social media and the type of content (text posts, images, videos, etc.).