Engagement in Implementing Advocacy

This indicator shows the extent to which the members of a specific target group (e.g. youth) actively participated in implementing the advocacy campaign. The indicator is relevant to campaigns that need to engage a larger number of people actively.

Determine the indicator's value by using the following methodology:

1) Define what “actively involved in implementing advocacy efforts” means – i.e. what a person should be doing to be considered actively involved in implementing the advocacy efforts.

2) To determine the indicator’s value, use interviews and reviews of relevant documents to assess how many target group members can be considered as “actively involved”.

Disaggregate the data by gender, age group and other criteria relevant to the context and focus of the intervention.

1) Supplement this indicator with qualitative information on how people were involved, what they contributed, with what results, etc.