Support of Influential Stakeholders

The indicator measures the extent to which the advocacy campaign managed to mobilise public support from influential people, institutions or companies.

Determine the indicator's value by using the following methodology:

1) Determine who can be considered an “influential stakeholder”. This can include politicians, scientists, artists, social media influencers, institutions, and companies. What matters the most is that their public support can effectively contribute to the campaign’s success.

2) Define what can be counted as “publicly support” – i.e. what does an influential stakeholder need to do to be considered to be publicly supporting the advocacy efforts? Remember, this might be different for different stakeholders – e.g. a social media influencer versus a politician.

3) Conduct interviews with the project staff and review relevant resources (e.g. media outputs, reports, meeting minutes, etc.) to determine the number of stakeholders who publicly supported the advocacy efforts – in line with the criteria defined in points 1 and 2.

Disaggregate the data by the type of stakeholders and other criteria relevant to the context and focus of the intervention.

1) Supplement this indicator with qualitative information on how the different stakeholders support the campaign, whether their support led to any result, etc.