Communication Trustworthiness
Indicator Phrasing
English: % of the target population receiving information through a source that they trust
French: % de la population cible recevant des informations provenant d’une source en laquelle ils ont confiance
Portuguese: % da população alvo que recebe informações através de uma fonte na qual confiam
Czech: % cílové populace dostávající informace ze zdroje, kterému věří
What is its purpose?
The indicator measures the proportion of the target group members who are receiving information about humanitarian or development programmes, available assistance/services, guidance and/or their rights from a source that they trust.
How to Collect and Analyse the Required Data
Collect the following data by conducting individual interviews with a representative sample of the target group members:
RECOMMENDED SURVEY QUESTIONS (Q) AND POSSIBLE ANSWERS (A)
Q1: There are different ways through which aid agencies provide information to people living in this area. Can you please tell me which source of information you most trust when it comes to information about [specify the type of information you are interested in, such as “new humanitarian assistance”]?
A1: [adjust the list based on the context you operate in]
1) family members
2) local authorities
3) community volunteers
4) aid agency staff
5) religious authorities
6) information boards
7) aid agencies’ leaflets
8) loudspeaker announcements
9) radio
10) SMS
11) e-mail
12) social media
13) other – specify: …………………
[Probe: Are there any other sources of information that you trust?]
Q2: In the past [specify the period – e.g. a month], through which sources did you receive information about [specify the type of information you are interested in, such as “new humanitarian assistance”]?
A2: [multiple answers possible; adjust the list based on the context you operate in]
1) family members
2) local authorities
3) community volunteers
4) aid agency staff
5) religious authorities
6) information boards
7) aid agencies’ leaflets
8) loudspeaker announcements
9) radio
10) SMS
11) e-mail
12) social media
13) other – specify: …………………
[Probe: Did you receive information through any other ways?]
To calculate the indicator value, divide the number of people receiving information through a source that they trust a lot by the total number of respondents. Multiply the result by 100.
Disaggregate by
Disaggregate the data by gender, age group, ethnicity and other relevant criteria.
Important Comments
1) If you collected data for the indicator “Information Through the Preferred Channel”, you do not have to ask again Q2.