Information Through the Preferred Channel
Indicator Phrasing
English: % of the target population receiving information through their preferred channel
French: % de la population cible recevant des informations par leur biais préféré
Portuguese: % da população alvo que recebe informação através do seu canal preferido
Czech: % cílové populace dostávající informace jimi preferovanou cestou
What is its purpose?
The indicator measures the proportion of the target group members who are receiving information about humanitarian or development programmes, available assistance/services, guidance and/or their rights through their preferred communication channel, such as SMS, announcement board, local authorities, etc.
How to Collect and Analyse the Required Data
Collect the following data by conducting individual interviews with a representative sample of the target group members:
RECOMMENDED SURVEY QUESTIONS (Q) AND POSSIBLE ANSWERS (A)
Q1: Aid organizations often share various information with people about [specify: the aid they provide / useful recommendations / people’s rights / etc.]. There are different ways through which they can provide information. What is your preferred way of receiving such information?
A1: [adjust the list based on the context you operate in]
1) family members
2) local authorities
3) community volunteers
4) aid agency staff
5) religious authorities
6) information boards
7) aid agencies’ leaflets
8) loudspeaker announcements
9) radio
10) SMS
11) e-mail
12) social media
13) other – specify: …………………
[Probe: Do you prefer receiving information through any other ways?]
Q2: In the past [specify the period – e.g. a month], through which sources did you receive information from the aid organizations?
A2: [multiple answers possible; adjust the list based on the context you operate in]
1) family members
2) local authorities
3) community volunteers
4) aid agency staff
5) religious authorities
6) information boards
7) aid agencies’ leaflets
8) loudspeaker announcements
9) radio
10) SMS
11) e-mail
12) social media
13) other – specify: …………………
14) I have not received any information in the past [specify the period]
[Probe: Did you receive information in any other ways?]
To calculate the indicator value, divide the number of people who received information through their preferred methods by the total number of respondents (exclude those who during the surveyed period did not receive any information). Multiply the result by 100.
Disaggregate by
Disaggregate the data by gender, age group, and other relevant criteria.