Job Seekers’ Awareness of Job Matching Services

% of [specify the target group] able to recall at least one of the promoted job-matching services

The indicator assesses the extent to which the target group members (e.g. youth) are able to recall at least one of the promoted job-matching services. It shows the effectiveness of any promotion campaigns recommending job seekers to use the promoted services.

Collect the following data by conducting individual interviews with a representative sample of the target group members:

 

RECOMMENDED SURVEY QUESTION (Q) AND POSSIBLE ANSWERS (A)

Q1: Can you please tell me the names of all the services that people like you can use when they look for a job? It can be various websites, printed media, career counselling, or recruitment agencies that come to your mind. Please tell me all that you can recall. (Instruct the data collector to keep probing: “What other services can you think of?”)

A1: list the names of all the promoted job-matching services

 

 

To calculate the indicator's value, divide the number of respondents who managed to recall at least one of the promoted services by the total number of respondents. Multiply the result by 100 to convert it to a percentage.

Disaggregate the data by gender, the respondent’s education, the type of job matching service and other relevant criteria. 

1) If some of the promoted services are relatively well known, rephrase the indicator so that it measures awareness of at least two or three services.