Indicator’s Wording
total number of social media outputs posted during the campaign
Indicator’s Purpose
This indicator shows how much social media content, such as posts, tweets or visuals, was used throughout a campaign. While it shows how active the campaign was in offering new content, it says nothing about its quality or effectiveness.
How to Collect and Analyse the Required Data
To determine the indicator’s value, count how many pieces of content were released as a part of a campaign on all the social media you used.
Disaggregate by
Disaggregate the data by social media and the type of content (text posts, images, videos, etc.).
This guidance was prepared by People in Need ©
Propose Improvements