This guidance presents the two most common approaches to gaining the required data: collecting it from the providers of promoted job-matching services or from the targeted employers. Select the one that is more feasible in the context of your intervention.
Collecting Data from the Providers of Job-Matching Services
If the providers of the promoted job-matching services have a database of the employers who in the assessed period used these services, ask each of the providers for a list including the names of these employers (i.e. the companies / enterprises). It is recommended that you agree with them on this requirement from the very beginning of your collaboration (ideally as a part of your written agreement), so that you later avoid difficulties with obtaining the lists.
Since some of the employers are likely to use several different providers, you will face the risks of counting the same employers several times – which is something you need to avoid. Therefore, consider listing the names of employers from all the lists you received in a single Excel file, then sort the names in alphabetical order and ensure that all names are listed only once.
To calculate the indicator’s value, count the number of employers that within the surveyed period used at least one of the promoted job-matching services in the specified timeframe.
Collecting Data from the Targeted Employers
Collect the following data from the staff of the targeted employers responsible for recruiting new employees by using one of the following methods: personal interviews, phone interviews or e-mail communication. Be aware that this approach is feasible only if you target a relatively small number of employers (e.g. up to 50 employers), otherwise it can become too time-consuming. If you target a large number of employers and cannot gain the required data from the providers of job-matching services, you can calculate the indicator’s value based on using a representative sample of employers. However, this is possible only if you have reliable data on the total number of employers.
RECOMMENDED SURVEY QUESTION (Q) AND POSSIBLE ANSWERS (A)
Q1: In the past [specify the period], did your company use [specify the promoted service and who provides it] for finding new employees? (consider showing the respondent the website, logo or address of the service provider so that it is easier for her/him to visualize it)
A1: yes / no / does not know
Repeat the question for all the other promoted services.
To calculate the indicator’s value, count the number of employers that within the surveyed period used at least one of the promoted job-matching services.