Determine the indicator's value by using the following methodology:
1) Prepare a list of the desired measures that you want to measure. Focus on the most important practices only – avoid being too ambitious. If you are assessing respondents’ awareness of several adaptation measures, decide on how many practices they need to be aware of in order to be considered ‘aware of the promoted adaptation measures’ (e.g. at least 2 out of 3 promoted practices).
2) Design the interview questions that you will use to assess whether the respondents are aware of the promoted adaptation measures or not. Ensure that the questions are specific enough without leading the respondent to a particular answer. If you are concerned that the respondents might say what they think the ‘correct answer’ is (instead of what they really know), consider asking indirectly: For example, if you promote mulching, instead of asking: “Are you aware of mulching as a method to retain moisture in the soil?”, you can ask: “What methods for retaining moisture in the soil do you know of?” Keep probing: “What other methods have you seen or heard about?” Strictly avoid asking very general questions, such as “How can your farming adapt to climate change?”
3) Conduct interviews with a representative sample of your target group members, asking them the questions you prepared.
4) To calculate the indicator’s value, divide the number of respondents aware of the promoted adaptation measures by the total number of interviewed respondents (excluding those who refused to answer one or more questions). Multiply the result by 100 to convert it to a percentage.