Awareness of Where to Purchase Product

% of respondents who know where to locally purchase [specify the promoted product]

The indicator measures respondents' awareness of where they can purchase those goods that are crucial for their lives and livelihoods, such as seeds, veterinary medicine, solar panels or oral rehydration salts. It helps you understand the effectiveness and reach of any promotional activities or initiatives to strengthen the marketing competencies of supported sellers.

Collect the following data by conducting individual interviews with a representative sample of your target group members:

 

RECOMMENDED SURVEY QUESTIONS (Q) AND POSSIBLE ANSWERS (A)

Q1: Do you know of any place where you can buy [specify the product]?

A1: yes / no

 

(ask the following question only if the previous answer is YES)

 

Q2: Where exactly is that place?

A2: _

1) yes, the person is able to find the place

2) no, the person is not likely to be able to find the place

 

 

To calculate the indicator's value, divide the number of respondents who knew where to locally purchase the given product (i.e. answers to both Q1 and Q2 were YES) by the total number of respondents. Multiply the result by 100 to convert it to a percentage.

Disaggregate the data by gender, wealth, and location.

1) When a person says that s/he knows where a product is sold, ensure that the data collector always verifies whether s/he is really able to find a specific shop / seller (as opposed to just knowing that the product is, for example, sold somewhere in a provincial town).