Awareness of Where to Access Service

% of respondents who know where to access [specify the promoted service]

The indicator measures respondents' awareness of where they can access (for free or paid) a service that is crucial for their lives and livelihoods, such as veterinary services, repairs of water pumps or specific advice. It helps you understand the effectiveness and reach of any promotional activities or initiatives to strengthen the marketing competencies of supported service providers.

Collect the following data by conducting individual interviews with a representative sample of your target group members:

 

RECOMMENDED SURVEY QUESTIONS (Q) AND POSSIBLE ANSWERS (A)

Q1: Do you know any person or company that [specify the service]?

A1: yes / no

 

(ask only if the previous answer is YES)

 

Q2: How can you contact the person/ company?

A2: _

1) yes, the person knows exactly how to contact the service provider

2) no, the person does not know exactly how to contact the service provider

 

 

To calculate the indicator's value, divide the number of respondents who knew how to access the given service (i.e. answers to both Q1 and Q2 were YES) by the total number of interviewed respondents. Multiply the result by 100 to convert it to a percentage.

Disaggregate the data by gender, wealth, respondent's location, and other relevant criteria.

1) Consider also verifying whether the person really has the ability to contact the service provider or just says s/he is able to do so (for example, you can ask for the phone number or its exact location).