Determine the indicator's value by using the following methodology:
1) List a limited number of the most important business practices promoted by the intervention (e.g. less than 5 practices – more would be time-consuming to measure). These can include, for example, new marketing methods, use of a new accountancy system or new ways of recruiting staff. Alternatively, you can just select a specific business model that your intervention encourages businesses to adopt.
2) If you decided to focus on specific business practices (as opposed to an overall business model), assess which of the promoted practices were adopted. You can take advantage of the guidance included in indicators Adoption of the Promoted Management Practices and Adoption of the Promoted Marketing Practices.
3) Per each targeted business, use interviews / reviews of financial documents / reviews of the M&E data to identify how much of its own (including borrowed) money the business invested in adopting the promoted business practices / model the business covered. Ensure that you also count the costs of people’s time, as this often is the most costly investment.
4) Per each targeted business, identify how much money your project (and/or any other actor that provided support) spent on supporting the adoption of the promoted business practices / model.
5) Count the number of businesses which covered the minimum proportion of the costs of adopting the promoted business practices / model.
6) To calculate the indicator's value, divide the number of businesses which covered the minimum proportion of the costs of adopting the promoted business practices by the total number of surveyed businesses. Multiply the result by 100 to convert it to a percentage.