English: % of customers using [specify the promoted product/service] who recommended its purchase to other people
French: % de clients utilisant [précisez le produit / service promu] qui ont recommandé son achat à d'autres personnes
Czech: % zákazníků používajících [určete daný produkt/službu], kteří doporučili produkt/službu dalším lidem
What is its purpose?
The indicator measures the proportion of people using the promoted product/ service who recommended its purchase and use to other people – an important sign of their satisfaction and appreciation of the product/ service's benefits.
How to Collect and Analyse the Required Data
Collect the following data by conducting individual interviews with a representative sample of users of the given service/ product:
RECOMMENDED SURVEY QUESTION (Q) AND POSSIBLE ANSWERS (A)
Q1: Did you ever recommend purchasing and using [specify the product/ service] to anyone?
A1: yes / no / I do not remember
Calculate the indicator's value by dividing the number of respondents who recommended the purchase of the given product/ service to other people by the total number of interviewed respondents (exclude those who did not remember). Multiply the result by 100.