Market Demand-Related Indicators
- Awareness of Product / Service
- Awareness of Where to Purchase Product
- Awareness of Where to Access Service
- Willingness to Pay
- Preference for Local Products
- Women’s Economic Decision-Making
- Use of Promoted Products / Services
- Use of Financial Products / Services
- Value of Loans Accessed
- Perceived Ease of Use
- Customer Satisfaction Score
- Customers Recommendation
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Market Supply-Related Indicators
- Sales Revenue
- Number of Products Sold
- Number of Clients Served
- Amount of Production
- Number of Selling Points
- Number of Service Providers
- Local Availability of Products / Services
- Stock Availability
- Diversity of Products Sold
- Quality of Provided Services
- Customer Satisfaction Score
- Customers Recommendation
- Number of New Market Links Developed
- Perceived Contribution to Higher Production
- Gender Representation
- Attitudes Towards Women’s Economic Participation
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Business Development Indicators
- Adoption of the Promoted Management Practices
- Adoption of the Promoted Technologies
- Use of Provided Knowledge and Skills
- Adoption of New Marketing Practices
- Investments into Promoted Business Practices / Models
- Marketing Practices Leading to Higher Sales
- Provision of Embedded Services to Customers
- Number of New Market Links Developed
- Survival Rate
- Return on Investment
- Expected Sustainability of Supported Businesses
- Gender-Sensitive Marketing Practices
- Perceived Ease of Use
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